Expertise

"Through an integrated approach, we position tech brands beyond their functional features, ensuring their messages stand out and resonate with stakeholders across relevant channels at the optimal moments."
Corporate Reputation
Tern's corporate practice leverages expert insights and data to craft impactful communication strategies that build trust and drive business growth. We collaborate with clients to navigate their complex stakeholder landscapes and influence behaviors that deliver tangible results.

Media Relations
Tern's approach to media focuses on creating impactful stories that strike a chord with the target audience, sparking conversations that naturally attract media attention.

Specialized Content Creation (SCC)
We understand the intricacies of emerging technologies, from AI and blockchain to IoT and quantum computing, and can translate their technical complexities into clear, concise, and engaging content. Our expertise lies in crafting compelling stories that not only accurately depict the technology's development and functionality but also effectively convey its value proposition and impact on the world. Whether it's white papers, blog posts, social media content, or presentations, we employ a data-driven approach to reach wider audiences and ensure that the message resonates with both technical and non-technical stakeholders

Executive Positioning
A strong leader needs to articulate their thoughts clearly to build trust with stakeholders, enhance credibility, and humanize the brand. What makes our approach to executive positioning unique and valuable? We work with executives to develop thought leadership content, cultivate relationships with journalists, editors, and media outlets, and increase visibility through industry events and curated networking opportunities. Understanding an executive's unique value proposition and unlocking significant value is what Tern does best.

Tern Studio
Building a strong online presence requires a compelling brand voice and engaging content that resonates with your audience across all digital platforms. Tern Studio helps brands achieve this, enabling them to connect with their customers through meaningful conversations and strengthen their online presence.

Start-up Synergy Program (SSP)
You're a startup, and so are we! Our ultimate aim is to assist startups in developing strong brand identities. Therefore, we have developed a Startup Synergy Program, where we work with you to identify and mitigate potential communication risks. From seed to scale, we guide startups through the competitive landscape, helping them achieve their business and communications objectives, including investor relations, public relations, and internal communications.
